Listing: https://www.buythathotel.com/listing/charming-hotel-for-sale-in-olho-marinho
Price: €3,000,000
Location: Between Óbidos and Peniche, Portugal
Rooms: 21
Space: 1,464 m²
This property — with its stunning lake, lush gardens, and a secret wedding chapel — has all the makings of a high-end group retreat venue.
And yet… it’s still unsold. Why?
This is what we call operational drift — a well-maintained hospitality business stuck in a 1.0 model while the rest of the market moved on.
If I were buying this hotel, here’s what I’d do:
1. Refocus the Positioning
Shift from random solo bookings to intentional group use:
This region is already a magnet:
2. Upgrade the Business Layer (Not the Buildings)
No need to rebuild. The property is charming and functional. But the business infrastructure is outdated.
Immediate wins:
3. Partner With Demand
This hotel checks all the boxes for Surf Office’s network:
If someone acquires the hotel, Surf Office is ready to sign an agreement to bring MICE (Meetings, Incentives, Conferences, Exhibitions) business from day one.
You're not just buying a hotel. You're buying access to demand.
The asking price of €3M is high, which explains why it’s been sitting unsold since March. But this also creates a negotiation window. If you come prepared with a repositioning strategy — and ideally, pre-committed group demand — you can acquire it below market value.
This is a cash-flow opportunity disguised as a lifestyle hotel.
✅ Fully licensed, operational boutique hotel
✅ 21 rooms, multiple lounges, pool, bar, lake, and wine cellar
✅ Surrounded by surf, golf, cycling, and cultural destinations
✅ Underserved in its current model — no direct bookings, no group targeting
✅ Immediate B2B group business potential via Surf Office
Listing details: https://www.buythathotel.com/listing/charming-hotel-for-sale-in-olho-marinho