✨ Highlights

• Boutique 18-room hotel in Playa del Carmen’s vibrant center
• Authentic Mexican architecture with modern guest amenities
• On-site restaurant with 11 years of TripAdvisor excellence awards
• Rooftop balcony offering unrestricted Caribbean Sea views
• Potential to double size with 24 additional rooms
• Strong online presence with reservation system and social media

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⭐ Public reviews

• 4.5/5 and 236 reviews on Google Maps
• 8.1/10 and 40 reviews on Booking
• 4.7/5 and 1.119 reviews on Tripadvisor
• Website
• Instagram: 1.250 followers

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👍 Positive feedback from guests

• Excellent central location: One block from the beach, right off 5th Avenue, near the ADO bus station and ferry.
• Friendly, attentive staff: Guests consistently mention warm hospitality, helpful recommendations, and managers personally ensuring comfort.
• Authentic Mexican charm: Rooms and décor praised for traditional style, colorful atmosphere, and boutique character.
• Clean and comfortable rooms: Many highlight spotless rooms, good air conditioning, comfortable beds, and strong housekeeping service.
• Great rooftop terrace: Rooftop with ocean or city views frequently praised as a highlight of the stay.
• Good value for money: Travelers found it affordable compared with nearby options given location and service quality.

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👎 Negative feedback from guests

• Street noise at night: Proximity to 5th Avenue means music and nightlife noise unless using earplugs or interior rooms.
• Inconsistent comfort: Reports of hard beds, dated furniture, or renovations affecting the guest experience occasionally.

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📊 Performance

• Occupancy Rate: Operates at a conservative 46% with an ADR of ~$105/night, generating ~$322K in annual sales.
• Growth Potential: At 75% occupancy (no rate increase), yearly sales could reach ~$517K. A $10 ADR increase would raise this to ~$567K.

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✍️ Description from the real estate agent

Located in the heart of Playa del Carmen, Hotel 31D offers an outstanding investment opportunity. This 18-room boutique hotel reflects classical Mexican architecture, blending authentic charm with modern guest services and amenities.

Hotel Features

• Lot Size: 354 m²
• Construction: ~800 m², with the potential to add three more stories, doubling its size and adding up to 24 additional rooms.
• Rooms: Fully furnished with world-class mattresses and linens, private bathrooms, air conditioning, and cable television.

Amenities

• On-site restaurant and bar, featuring a 70 m² Palapa (grass roof)
• Rooftop balcony with panoramic Caribbean Sea views
• Gardens, security cameras, and a wood terrace

Restaurant
The celebrated on-site restaurant is a proven performer, consistently earning TripAdvisor Certificates of Excellence for 11 consecutive years. It is a member of TripAdvisor’s Hall of Fame and boasts over 3,000 positive reviews, placing it among the top 5% of Playa del Carmen’s restaurants