Whether you want maximum exposure, a discreet sale process, or hands-on support preparing your hotel for the market, Buy That Hotel helps you reach serious international buyers.
a) Public listing
A public listing is the simplest way to increase visibility for your property. It is ideal if you already have a clear asking price, prepared sales information, and simply want more exposure to buyers actively looking for hotel acquisition opportunities.
b) Confidential sale
A confidential listing is ideal if you prefer to engage only with qualified buyers, such as high-net-worth individuals, private equity firms, family offices, real estate funds, and experienced hospitality investors.
Instead of publishing your hotel openly, we share the opportunity selectively with our network of international qualified buyers. This helps reduce the risk of competitors, employees, neighbors, suppliers, or guests discovering that your property is for sale.
You remain in control of who receives detailed sales information. Interested buyers can be screened before sensitive details are shared.
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Selling a hotel starts well before the first buyer visits. We prepared a guide for you to prepare for this process.
Your asking price, sales information, choice of broker and ability to reach the right people all influence the outcome. Whether you own a small guesthouse, a boutique hotel or a larger property, these five decisions will help you prepare.
A public listing gives more potential buyers the chance to discover your property, including nearby hotel owners and local entrepreneurs.
Wider exposure can help generate competing offers and strengthen your negotiating position.
A confidential sale offers more control over who learns about the opportunity, which can be useful when discretion matters or you are testing interest before committing to a sale.
Remember that public marketing does not require publishing sensitive financial information: you can share detailed documents selectively. Explore the trade-offs in our guide to selling your hotel off-market versus publicly.
A hotel investor and a couple dreaming of running a guesthouse in Portugal will approach the same property differently.
Professional buyers focus on earnings, operating costs, renovation requirements and potential returns.
Lifestyle buyers need credible numbers too, but photography, surroundings and the experience of owning the property play a bigger role in their decision. Your hotel’s size, location and business model should shape how you present it and where you promote it.
Our guide to small hotel buyers: professionals and dreamers explains what each group needs to see.
Experience selling apartments or villas does not automatically translate into experience selling hotels.
Ask prospective brokers which hotels they have sold, who they expect to buy yours and how they plan to reach those people.
A local agent may have valuable relationships nearby, while an independent hotel specialist may bring a broader network of hospitality investors. Large international firms usually focus on larger transactions.
The right choice depends on your property and likely buyer. Compare the options in our guide to the different types of hotel brokers.
Organize your financial statements, occupancy figures, property documents, licences, floor plans and major contracts before buyers request them.
Invest in current photographs and a clear presentation of the business.
Explain both how the hotel performs today and what a new owner could realistically improve.
Allow time for preparation, marketing, viewings, negotiations and due diligence; finding an interested buyer is only one stage of the process.
Follow our eight-step hotel sale strategy to turn these tasks into a practical plan.
An asking price you cannot explain, missing documents or problems revealed late in the process can weaken confidence and derail negotiations.
Understand the value of the building and land separately from the hospitality business, and be ready to explain both.
Disclose significant issues at the appropriate stage, keep the hotel operating well throughout the sale and understand what you are committing to before signing a broker’s exclusivity agreement.
Our guide to seven common mistakes when selling a hotel covers the problems worth addressing before they cost you a buyer.
Ready to take the next step? Tell us about your hotel and how you would like to sell it.