How to sell your hotel: an 8-step strategy
A successful hotel sale comes down to preparing the property properly, understanding who is likely to buy it and creating enough exposure and competition to produce serious offers. You cannot control exactly when the right buyer will appear, but you can control almost everything about how the opportunity looks when they do.
Continue reading →Selling your hotel off-market vs. publicly
There are legitimate reasons to keep a hotel sale confidential. But from what I see, many owners choose the off-market route for reasons that sound reasonable at first, but don't hold up very well in practice. And secrecy comes with a significant cost.
Continue reading →Types of small hotel buyers: professionals and dreamers
Hotel buyers are not all looking at the same things. In fact, for smaller hospitality properties, buyers tend to fall into two very different categories: Professionals and dreamers. They evaluate properties differently, negotiate differently and make decisions for completely different reasons.
Continue reading →5 types of hotel brokers
The problem is that there are very different types of brokers in the hotel market. Each has a different network, business model and type of property they are good at selling.
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