Longevity is no longer just about eating kale and jogging in the park. It’s turning into a travel niche and hotels are leading the charge.

We mapped 59 longevity-focused hotels worldwide and the trend is clear: saunas, cold plunges, biomarker tracking, and afternoon tea chats about supplements are becoming standard.

Think Bryan Johnson meets Andrew Huberman, but in a resort setting.‍‍

It's still early. Here’s the opportunity:

▪️ Opening new locations: Still many opportunities on the table just by covering the new locations where longevity hotels are not present currently.
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▪️ Midterm stays (2–4 weeks): For people who want results without moving into a monastery.

▪️ Affordable options: Because not everyone has Silicon Valley money.

▪️ Women-focused programs: Most of the marketing today still skews heavily male.

In the next 5 years, expect these properties to pop up like mushrooms. The question is: will your hotel catch the wave early or wait until the tech bros are already on their second ice bath?